September 7, 2023, promises to be a monumental day for the travel industry as the International Travel Expo Ho Chi Minh City (ITE HCMC) commences, unveiling a three-day spectacle of travel innovation and cultural extravaganza. This mega event, hosted at the Saigon Exhibition & Convention Center (SECC) in Vietnam’s vibrant Ho Chi Minh City, is a beacon of opportunity and hope amidst a world reawakening from travel restrictions.

ITE HCMC 2023, in its 17th edition, symbolizes a milestone in travel networking and innovation, echoing the theme of “Connectivity, Growth, Sustainability.” Marking a radical shift in the event’s scale, this year’s expo is anticipated to host over 400 exhibitors, with 70% domestic and 30% international participation, thus making it an unmissable platform for exploring global top travel destinations.

The expo comes in the wake of the recent extension in e-visa validity by Vietnam’s National Assembly, propelling the nation’s tourism sector to new heights. The 90-day e-visa policy is set to bolster the influx of international tourists, serving as a testament to Vietnam’s evolving competitiveness on the global travel map.

The expo prides itself on an illustrious line-up of participants, from National Tourism Organizations (NTOs) to top-notch international travel corporations. With significant attendees like Saigontourist Group, BenThanh Tourist, and Melia Hotels International, ITE HCMC promises to provide an unparalleled networking opportunity for travel businesses and enthusiasts alike.

ITE HCMC 2023 is not just about connections; it’s about celebrating cultures. The event captures Vietnam’s unique cultural heritage, with exhibits ranging from traditional handicrafts to coffee brewing and art workshops.

Pioneering a hybrid model of physical and 2D online booths, the event ensures an inclusive experience for all its attendees. Visitors can explore products, services and even pre-book appointments with sellers, creating a seamless, interactive, and engaging platform.

The exclusive Hosted Buyer Program is integral to the expo, allowing international tourism businesses to expand in the Vietnamese and Lower Mekong region markets. Over 200 international buyers from 20 different countries and territories are expected to be a part of this, further enhancing the magnitude and reach of the expo.

Organized under the supervision of the Ministry of Culture, Sports and Tourism and the Ho Chi Minh City People’s Committee, ITE HCMC 2023 promises a host of captivating activities. From the coveted ITE HCMC Awards 2023 to the World Travel Award – Asia & Oceania Ceremony, the event encapsulates an array of exciting experiences for all attendees.

ITE HCMC 2023 is not just an expo, it’s a testament to the resilience and dynamism of the travel industry in the face of adversity. It is a platform that fosters connections, empowers growth, and champions sustainability. The event invites travel agents, National and Regional Tourism Organizations, and travel businesses to participate in this global travel and tourism celebration.

Interested travel agents can apply for the Hosted Buyer Program here. Similarly, National Tourism Organizations (NTOs), Regional Tourism Organizations (RTOs), and travel businesses looking to showcase their services and products can book a stand here.

Join us from September 7-9, 2023, at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, to discover the future of travel today!

Written by: Supaporn  Pholrach (Joom)

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