Colatour, owner of Comfort Travel Group – one of the largest travel agencies in Taiwan has selected Amadeus as its primary travel technology partner to roll out a strategic business transformation journey, starting with the implementation of Amadeus Instant Search for Online Travel Agencies. The solution will allow the travel agency to improve the customer experience by providing bookable recommendations for its most popular routes in a matter of moments.
Allen Ma, General Manager, Comfort Travel, said: “As the travel ecosystem continues to evolve, content has become increasingly fragmented. This imposes challenges when it comes to maintaining reliable technical infrastructure. By adopting Amadeus Instant Search for OTAs, we will be able to renovate our search products in a highly scalable and predictable way. This agreement is the latest stage in our long, successful relationship with Amadeus and we believe the partnership will continue to make a positive contribution to the future of our organization.”
Amadeus Instant Search for Online Travel Agencies offers access to millions of flight prices, with visibility across metasearch players. Agencies can tailor offers to suit their needs depending on the most relevant business use cases, instantly retrieving fares from one origin to many destinations over a large date range.
By adopting the solution, Colatour hopes to drive increased conversions from search to booking by improving speed and accuracy, fulfilling an ambition to grow its presence in Asia.
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus, said: “Our long-term partnership with Colatour is a testament to Amadeus’ commitment to technological innovation. We believe effective search is critical, not only to airlines, but for all travel industry stakeholders. Colatour remains a leader in Taiwan, and Amadeus is well positioned to contribute to the continued evolution of the company in the coming years.”
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