Franchising has become an increasingly popular business model in Australia, with a 1.5% increase in market size last year, surpassing $173bn according to IBISWorld. A growing number of aspiring business owners are showing interest in purchasing a franchise since the economic uncertainty of the pandemic.
Subsequent rising consumer physical and mental health consciousness is boosting the gym and fitness industry expansion, making it the perfect time to purchase a franchise with one of the top 4 companies driving market share, Viva Leisure – particularly its largest division, Plus Fitness, which currently operates 200+ locations in Australia, New Zealand and India.
Following steady success since its beginnings in 2011, Plus Fitness recently reinvented its brand and club fit out, offering members an enhanced experience in a highly competitive market. In 2022 40% of franchisees adopted the refit and the resulting growth in member numbers increased revenue by $1/week, equating to +$7m/year, making it the perfect time to consider purchasing a franchise.
For people looking to be their own boss the wellness industry presents several opportunities, not just for those who are passionate about health and fitness themselves. For anyone looking to build community, impact and change people’s lives and enjoy flexibility, they should consider franchising in this industry.
Gordon Martin, General Manager, Chain Collective Group (parent company of Plus Fitness) says, “Our franchise network is founded on a sustainable business model that offers a very appealing lifestyle choice with reliable, consistent income in a service-driven industry that caters to all sectors of the community. By delivering exceptional service, first-class facilities, affordability, and convenience, this business model has grown our brand to over 200 locations across APAC. We look forward to reaching our next goal of 300 clubs with your help.”
When deliberating franchising options, it is important to understand business operations and ongoing support offered. Compared to other gym models Plus Fitness offers low entry and ongoing costs, a low staffing model, world-class business systems and the best membership deals, which are key to attracting and retaining customers during a cost-of-living crisis.
Plus Fitness is committed to supporting its franchisees with a network of proven and trusted suppliers to design and fit-out clubs, a designated business performance manager to aid startup and continue to nurture franchisees throughout their journey, and a marketing team to elevate their club from both national and local levels.
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