In a groundbreaking move that merges aviation history with high-end retail, Coach has introduced an unprecedented concept store called Coach Airways. Housed within a meticulously transformed 1981 Boeing 747-230B aircraft, this unique retail experience has overtaken the world. Located at Freeport A’Famosa Outlet, the opening of Coach Airways marks a significant milestone in Malacca’s journey to enhance its tourism offerings and achieve the objectives of Visit Malacca 2024.

The visionary project, initiated in April 2021, involved the acquisition, transfer, assembly, and accurate completion of the Boeing 747, culminating in its grand unveiling in May 2023. With its impressive dimensions of 231 feet 10 inches in length and a wingspan of 195 feet 8 inches, this iconic aircraft, once revered as the largest civilian plane globally, has now been transformed into the world’s first-ever Coach outlet within a Boeing 747.

YAB Datuk Seri Ab Rauf Bin Yusoh, the esteemed Chief Minister of Malacca, expressed his excitement about this monumental achievement, stating, “Coach Airways is an extraordinary addition to the heart of Malacca, signifying our unwavering commitment to elevate our tourism offerings for the public. This launch perfectly aligns with the objectives of Visit Malacca 2024 and showcases luxury and prestige, not only for all Malaysians but particularly for the people of Malacca.”

The Director of Freeport A’Famosa Outlet, Datuk Julian Lau, also shared his enthusiasm for this revolutionary addition, remarking, “Since the inception of Freeport A’Famosa, we have strived to create innovative experiences for our visitors. The introduction of Coach Airways further enhances our offerings, providing Malaysians and tourists with an immersive shopping adventure where they can explore the cockpit, passenger cabins, and lounge areas while perusing the exquisite collections by Coach.”

Prepare to be captivated by the extraordinary fusion of aviation history and shopping that awaits enthusiasts and shoppers alike. As the Boeing 747 is affectionately known, the Queen of the Sky now reigns as the Queen of Retail within Coach Airways. Step aboard this spacious aircraft and relish a shopping environment reminiscent of the golden age of air travel, where luxury and elegance were paramount.

Upon entering the store, customers will receive an entry pass designed to resemble an air ticket, creating an immersive air travel experience from the very start. Explore the meticulously crafted interior of the plane, where retail cabins boast a carefully curated selection of all-gender ready-to-wear apparel, bags, and travel accessories inspired by the expressive approach to fashion embraced by the next generation.

Campbell O’Shea, General Manager of Tapestry Southeast Asia & Oceania, emphasized the significance of Coach Airways, stating, “The opening of this groundbreaking retail concept not only showcases Coach’s commitment to innovation but also provides a space where customers can explore and engage. We are thrilled to bring this experiential retail pop-up to Freeport A’Famosa Outlet, a prominent shopping destination in Malacca.”

Dato’ Dr Ammar Abd. Ghapar, the Director-General of Tourism Malaysia, graced the event with his presence, congratulating the Freeport A’Famosa Outlet management team for securing recognition from the Malaysia Book of Records for creating the “First Retail Concept Store in An Airplane.” This prestigious accolade further bolsters Malacca’s reputation for excellence, inspiring Malaysians to surpass global standards in various fields.

Besides its remarkable achievements, Freeport A’Famosa Outlet was honoured with the “Unique Retail Experience of 2023” award by the Malaysian Association of Theme Parks & Family Attractions (MATFA). This accolade solidifies the outlet as a must-visit destination where fashion, history, and innovation converge to provide an unforgettable retail experience.

Coach Airways at Freeport A’Famosa Outlet promises a unique and value-added shopping journey, captivating a broader customer base and driving sales. In addition to the expansive retail space, the aircraft features a welcoming area, an immersive gallery, and a contemporary café. These complementary elements allow guests to relax, indulge in refreshments, and savour the ambience of this remarkable transformed aircraft.

Don’t miss the chance to embark on a retail adventure like no other. Step into Coach Airways at Freeport A’Famosa Outlet and let the world’s first luxury retail haven take you to new heights.

Written by:  Christine Nguyen

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