Festive fanatics are set to rejoice as BIG W supersizes Christmas. The retailer is bringing the magic to Christmas, transforming Australia’s most iconic BIG Things into show-stopping Christmas spectacles to herald the beginning of the festive season.
The Big Golden Guitar in Tamworth, home of country music and the first official BIG W store, has been reimagined overnight. The half tonne Australian icon has been electrified with a show stopping light projection and supersized presents, with Christmas carols playing to the delight of passers-by.
The world-famous Big Pineapple in Woombye, Queensland, standing 16m tall has been turned into a giant Christmas tree. The renowned landmark towers with tinsel, baubles and colourful lights, with a big blue star sitting on top for the final festive flourish.
The mammoth makeovers have been timed with the reveal of BIG W’s Christmas Campaign ‘Make a Little Magic’. The campaign’s TV ad, launching today, follows a young boy named Noel who with magical ‘Santa Hands’ has the ability to turn everyday objects ‘Christmassy’ with one touch.
Claire West, Head of Marketing – Brand & Strategy at BIG W says: “This Christmas BIG W is not only celebrating the transformative power of Christmas but also embracing the fun of the season by helping to spread a little joy in a BIG way. We know that Aussies and visitors alike have a fascination with Australia’s iconic Big Things, so what better way of introducing the story of Santa Hands to the country than by turning our most iconic supersized landmarks into magical Christmas spectacles.
“Our BIG magical makeovers celebrate the start of the season and BIG W is here to help Christmas lovers around the country bring a little magic into their celebrations. We have everything you need from bon bons to big brands, fam jams to festive tableware, and all at exceptional value from just $1.”
People can head to the following locations to experience BIG W’s BIG magical Christmas takeover for themselves and share the magic with #santahands:
- Big Golden Guitar, Tamworth, New South Wales for the nights of 2nd and 3rd November
- Big Pineapple, Woombye, Queensland until 6 November
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