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Edison Lab from Japan today announces its partnership with leading e-commerce platform Searching C to launch the smart bag SchuBELT in Hong Kong and Taiwan. Equipped with unique retractable straps, SchuBELT is a backpack, shoulder bag, and handbag all at once. Unobtrusive design with hyper-functionality, the bag was overfunded by 180 times on crowdfunding site Kickstarter.

With borders opening up, travelling and business trips have become more frequent than ever. Travellers have encountered one common obstacle when travelling with their backpack – backpack straps tend to be in the way when they are not carrying it on the back. SchuBELT is an all-in-one bag for on-the-move. The straps are sucked inside the bag and out of the way by a special mechanism when users put it down. To top it off, the length of the straps can easily be adjusted with one push of a button, an ingenious mechanism that keeps the chosen length in memory as users release the button.

In addition, the SchuBelt is now available in a larger model with expandable storage space. The bag is equipped with a laptop compartment that can hold A4 documents, Macbook Air, Ipad, wallet, charger, keyboard, earphones etc, and a main compartment with a 180° opening for a water bottle or umbrella, and even change of clothes.

Starting today, SchuBELT is available for purchase on Hong Kong e-commerce platform Searching C, retailing at SGD 129 (early-bird price).