In a groundbreaking move that reinforces their dedication to the travel industry, Bench Africa, a leading African tour specialist, has proudly unveiled AfricaBound – a dynamic Agent Partnership Program designed to deepen connections with travel agents and immerse them in the soul of Africa.

Bench Africa has remained a stalwart of the African travel scene for over five decades. Their unwavering commitment to their travel agency partners, who have consistently supported their journey since inception, has been evident, and the launch of AfricaBound only amplifies this commitment. The initiative stands as an innovative platform where Bench Africa enlightens travel agents and engages them in a series of transformative experiences.

AfricaBound, more than just an Agent Famil Program, provides travel professionals with the rare opportunity to be part of Africa’s awe-inspiring landscapes and wildlife. It also equips agents with a broader knowledge of Bench Africa’s diverse offerings, ranging from exhilarating overland adventures to the pinnacle of luxury escapes, catering to various travel preferences.

Reviving the heart of AfricaBound is the much-anticipated relaunch of Bench Africa’s acclaimed initiative, Safari for Change. This transformative experience, designed to make a positive impact, offers agents a chance to contribute to local communities and conservation efforts directly, thus fostering a sense of empowerment and sustainability. In essence, Safari for Change is a testament to Bench Africa’s pledge to make a significant difference in the regions they traverse. You can learn more about this initiative here.

Andy Kirkman, Trade Relations Manager at Bench Africa, extolled the virtues of AfricaBound. “AfricaBound is our way of reestablishing connections with the industry,” he explained. “Our objective is to present an expansive collection of remarkable Africa famils, aimed at educating industry professionals on the diverse destinations and experiences that the continent offers. We want our partners to have firsthand experience, escorted by our expert team, and build meaningful connections. Our unrivaled product offerings and expertise should make Bench Africa your first point of contact for all Africa enquiries.”

To further bolster the AfricaBound program, Bench Africa provides an all-encompassing package of resources and training. This includes enlightening webinars, workshops tailored to specific destinations, invaluable sales support tools, and most importantly, the chance for qualifying agents to partake in an agent famil, experiencing firsthand Bench Africa’s extraordinary services.

Interested individuals can register for Bench Africa’s AfricaBound program here. Beyond a mere partnership program, this initiative is an open invitation for travel agents to journey with Bench Africa on a course of knowledge, exploration, and impact.

Written by: Anne Keam

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