As the momentum of travel regains, travellers are now seeking more than just a mere escape from their daily grind. They are on a mission to engage with unique cultures, places, and experiences that are unfamiliar and enlightening. Fulfilling this demand is the rejuvenating concept of ‘regenerative travel’, a conscientious approach to globe-trotting that aids in improving local societies, economies, and the environment. Encouraging this notion, Marriott Bonvoy, Marriott International’s award-winning travel program, and The Washington Post Creative Group have recently declared the renewal of their celebrated alliance to promulgate this very idea.

This alliance revolves around producing and promoting visually captivating articles and videos that illuminate the profound personal voyages of a fresh breed of travel storytellers. These narratives offer a glimpse into the less travelled corners of the world, unveiling the potential they hold for transformative experiences.

Mary Gail Pezzimenti, the leader of The Washington Post Creative Group, sheds light on the initiative, “Our joint endeavor is aimed at exemplifying the true essence of purposeful travel. The Washington Post’s resources and expertise in storytelling are central to this, helping craft immersive experiences for our readership. Our successful collaboration exemplifies the potent combination of captivating storytelling and revered travel expertise, creating profoundly engaging and impactful content.”

Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand Marriott International, elucidates the intent behind their collaboration, “Our shared goal is to illuminate how travel can serve as a revitalizing antidote to our daily complications. We aim to inspire our audience to design their own regenerative travel adventures, creating enriching lifelong memories.”

In the first episode of this compelling series, we follow Alysse Dalessandro, a renowned LGBTQ+ travel influencer. In her intriguing expedition, Alysse unveils the charm of Eureka Springs, an unexpected LGBTQ+-friendly sanctuary nestled in the heart of Arkansas. Alysse employs her influence to advocate for visibility and intersectionality in the LGBTQ+ community, ensuring she stands out and makes an impression wherever she goes.

Alysse’s journey demonstrates the powerful bonds and experiences in smaller, lesser-known communities, challenging the assumption that large cities are the only safe havens for LGBTQ+ individuals. For more on Alysse’s story and her quest for inclusion, follow her journey [here](link to her story).

The second instalment follows the intriguing adventure of TikTok influencers and integrated couple Cole Sydnor and Charisma Jamison. The duo explores their roots and the ‘Cultural Adventures’ trend by immersing themselves in the authentic Gullah Geechee culture of St. Helena Island in South Carolina. This trip fosters personal growth and underscores the significance of thoughtful tourism in safeguarding local traditions and cultures.

Despite the physical limitations Cole experienced after a life-altering diving accident, Charisma encourages him to surpass his perceived barriers. Their journey on St. Helena Island reveals a unique cultural experience that intertwines with their personal narrative. Stay updated with Cole and Charisma’s inspiring voyage, and follow them on Instagram: @roll.with.cole, @happilycharisma and TikTok: @coleandcharisma.

These inspiring narratives are brought to life under the tutelage of a dedicated content editor and an experienced journalist from The Washington Post Creative Group, alongside the backing of Marriott Bonvoy. The combined efforts of videographers, producers, and interactive designers offer these stories a platform, driving the paradigm shift towards more conscious and enriching travel experiences.

Written by: My Thanh Pham

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