In travel and tourism, staying fresh and innovative is vital to maintaining relevance and ensuring customer satisfaction. For a decade, TruTravels has been a beacon of innovation and fun, captivating many travellers. As the company celebrates its tenth anniversary, it introduces an exciting new addition to its repertoire – the ‘Ski and Après’ travel style, setting the stage for adrenaline-charged winter adventures.

Marking its move into the snow-laden terrains, TruTravels targets the younger demographic, specifically the 18 to 35 age group, expanding its offerings to meet their adventurous expectations. The maiden voyage of this snow-focused journey is slated to be a week-long snowy expedition in Andorra, setting sail in December 2023.

The launch of the ‘Ski and Après’ travel style comes hot on the heels of the company’s successful venture into Australia earlier this year. Featuring activities such as skiing, snowboarding, and tubing, this new winter escapade promises to be a delight for travellers of all skill levels.

TruTravels is renowned for its thrilling social adventures in sun-soaked destinations like Thailand, Bali, and Costa Rica. The foray into cooler climes may seem a deviation from the norm. Still, Mark Pope, the founder of TruTravels, affirms a rising demand for such experiences from their community of adventure enthusiasts.

“We’ve noticed a growing demand from our travellers for a cooler type of holiday. With the ‘Ski and Après’ travel style, we’re providing an avenue for our customers to explore new destinations and conquer the slopes, regardless of their skill level, while still enjoying the vibrant social atmosphere that is synonymous with our group trips,” Pope shared.

Ski vacations have a reputation for being costly and logistically complicated. TruTravels aims to revolutionize this perception by offering a trip that is affordable, well-structured, and inclusive of an array of après ski experiences. TruTravels is initiating this venture with a week-long itinerary in Andorra, a destination ideal for smaller groups seeking an intimate, less commercial ski experience.

Accessibility is a significant consideration in TruTravels’ new venture, with the week-long adventure commencing and concluding in Barcelona, a global hub for international travellers. This strategic location makes the trip easily accessible for globetrotters from all corners of the world. Additionally, TruTravels guarantees a hassle-free travel experience, eliminating the need for complex transfers often associated with ski trips.

The inaugural 7-day Andorra ‘Ski and Après’ trip is a veritable cornucopia of snowy delights. From the thrill of carving up the slopes on skis to the excitement of zipping down mountainsides on tubes, this trip accommodates all ski enthusiasts, from novices to experts. With prices starting from $2460 AUD per person, the package includes half-board meals, lift passes, and ski hire.

The ‘Ski and Après’ travel style is available for booking starting today. Agents can access the new video and other promotional materials via Sherpa. For further details about this exciting new venture from TruTravels, visit www.TruTravels.com/SkiAndAprès.

As TruTravels continues to diversify its offerings, the launch of ‘Ski and Après signals the company’s commitment to catering to the diverse preferences of its adventure-loving customers, firmly establishing itself as a dynamic leader in the realm of travel and tourism.

Written by: My Thanh Pham

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