San Francisco is set to host the second annual “Evergreen San Francisco” festival from April 20 to 23, celebrating the city’s cannabis culture and history. The festival, organised in partnership with the San Francisco Cannabis Retailers Alliance, San Francisco Chamber of Commerce, Fisherman’s Wharf Community Benefit District, San Francisco Cannabis Equity Group, and San Francisco Travel Association, will showcase cannabis-themed entertainment, activities, and complementary experiences throughout the city.

Catering to canna-curious and canna-enthusiasts, the festival invites visitors to explore San Francisco’s innovative cannabis lounge scene, enjoy special offers and experiences in cannabis shops, and participate in various activities and events. More than 25 of the city’s cannabis shops and lounges are participating in Evergreen San Francisco and will offer promotions and curated experiences to celebrate the cannabis holiday.

“From the counterculture movement in the 1960s to compassionate use during the AIDS crisis, cannabis played an important role in San Francisco’s history of progressiveness and activism. The Evergreen San Francisco festival highlights this legacy and puts a spotlight on the city’s regulated cannabis and social equity businesses. With iconic places throughout the city like Hippie Hill and The Castro serving as a backdrop, the festival gives visitors the opportunity to experience first-hand how we are reimagining what the cannabis experience looks like,” said Joe D’Alessandro, President and CEO of San Francisco Travel.

California became the first state to allow medicinal cannabis consumption under the Compassionate Use Act in 1996 and legalized recreational cannabis use in 2016. Since then, San Francisco has been at the forefront of the cannabis industry. The Evergreen San Francisco festival aims to celebrate the city’s rich cannabis history and local businesses, pioneers, and stories.

Various activities and events are scheduled throughout the festival, including a music DJ at Fig & Thistle’s “High, San Francisco!”, an interactive cannabis scavenger hunt, the Green Dream Cannabis Tour, and a 420 history workshop at the San Francisco Public Library highlighting the city’s marijuana culture and history of activism.

On Thursday, April 20, the annual 420 gathering in San Francisco’s Golden Gate Park at “Hippie Hill” will occur. Since the Summer of Love in 1967, Hippie Hill has been a counterculture gathering spot for the cannabis holiday. The free event brings thousands of people together in the park’s Robin Williams Meadow to celebrate the cannabis plant and cannabis culture. Music and event programming will run from 10 a.m. to 5 p.m.

“San Francisco is a welcoming place, and our hotels are among the best in the world. We welcome all travelers who are coming to partake in our culture, restaurants, and natural beauty. We ask you to enjoy your stay, and to celebrate 4/20 responsibly,” shared Alex Bastian, President and CEO of the Hotel Council of San Francisco.

For more information on Evergreen San Francisco activities, offers, and events, visit the official website at www.evergreensanfrancisco.com.

Overall, the Evergreen San Francisco festival offers a unique opportunity for visitors to explore and celebrate San Francisco’s cannabis culture and history. With diverse activities and events, the festival promises to be a memorable experience for everyone. So mark your calendars and head to San Francisco for a three-day celebration of all things cannabis!

Written by: Matthew Thomas

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