Tracy Berkeley, the newly-appointed CEO of the Bermuda Tourism Authority (BTA), made her debut appearance on the global stage at the Women & Worth Summit in New York City on Wednesday night. The event, presented by Worth magazine, brought together industry experts, entrepreneurs, investors, and government officials for a day of empowering conversations highlighting women’s importance in leadership roles.

As the first female CEO of the BTA, Berkeley spoke on the future of tourism in Bermuda during a one-on-one session with NASDAQ executive Kristina Ayanian titled “Bermuda’s Time in the Sun.” With her personal and professional experiences ranging from human resources to insurance and tourism, Berkeley emphasized the significance of cultivating a diverse leadership team in the tourism industry.

Tracy Berkeley (Left) pictured with Stacy Abrams (Right)

She also acknowledged the pivotal role women play in shaping travel trends and planning trips, noting that it is essential for women to hold leadership roles in the travel and hospitality industry. Berkeley’s insights align with the BTA’s commitment to promoting diversity, equity, and inclusion in Bermuda’s tourism sector.

Berkeley’s appearance at the Women & Worth Summit comes after she was appointed CEO of the BTA in March 2023. Her speech received positive feedback from the audience, which included notable speakers such as Obama Foundation CEO Valerie Jarrett and Stacey Abrams, co-founder of Now Corp and former gubernatorial candidate for Georgia.

Berkeley’s passion for connecting people to places and her overarching vision for herself has guided her throughout her career. She expressed her excitement about leading the BTA in promoting Bermuda as a world-class destination for travellers. “Bermuda is open for business, it’s a destination to be revered, and we are ready to welcome you!” she said.

The Women & Worth Summit, held annually at the SAP Headquarters in New York City’s Hudson Yards, allowed Berkeley to showcase her expertise in the tourism industry and highlight Bermuda’s potential as a premier travel destination. With her leadership, the BTA aims to drive sustainable growth in Bermuda’s tourism industry while promoting social and environmental responsibility.

In conclusion, Tracy Berkeley’s debut appearance on the international stage at the Women & Worth Summit marked a critical moment for the Bermuda Tourism Authority and the travel industry. Her insights and leadership will undoubtedly contribute to shaping the future of tourism in Bermuda and beyond.

Written by: Jason Smith

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