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BACKGROUND
What: Dubai is at forefront of the global travel industry, and continues to lead the way by pioneering and adopting the latest trends. The city has successfully positioned itself as a pioneer of international trends in the travel industry, from sustainability to technology, wellness, culture and more.

SUSTAINABLE TRAVEL
As a leading global destination, Dubai is fully embracing sustainable practices to preserve its unique ecosystem and reduce its carbon footprint. Travellers can enjoy eco-friendly accommodations, such as hotels with green certifications and energy-efficient features. Dubai’s sustainable travel initiatives go beyond conservation, extending to the promotion of local culture and heritage and creating a greener and more responsible tourism experience. This allows travellers to indulge in luxury while remaining environmentally conscious.

Rove Hotels
When it comes to sustainable hotels within the city, Rove Hotels are leading the way. These hotels prioritise ecofriendly practices and provide accommodations that cater to environmentally conscious travellers. With a strong focus on energy conservation, waste management, and sustainable design, Rove Hotels offer a comfortable and eco-conscious experience, ensuring that travellers can enjoy their stay while minimising their impact on the environment.

Anantara The Palm Dubai Resort
For travellers looking for a luxurious and sustainable destination, Anantara The Palm Dubai Resort is the perfect choice. This resort places great emphasis on sustainability and has implemented various initiatives to reduce its environmental footprint. From energy-efficient measures to waste management programs and water conservation efforts, Anantara The Palm Dubai Resort ensures that guests can indulge in a memorable stay while knowing that their travel choices align with sustainable principles.

JA The Resort
Those seeking sustainable travel alternatives can opt for JA The Resort. This family friendly property takes pride in its commitment to sustainability and offers a range of eco-friendly activities and amenities. From harnessing solar power to implementing recycling programs, JA The Resort aims to minimise its ecological impact while providing guests with an enjoyable and responsible travel experience.

Arcadia at Jumeirah Zabeel Saray
Arcadia restaurant at Jumeirah Zabeel Saray is at the forefront of sustainable travel trends, offering a unique and immersive experience that embraces responsible food sourcing. Nestled amidst vibrant greenery and organic herb garden beds, Arcadia introduces an urban hydroponic farm, reflecting the resort’s commitment to a greener approach to local food production. Guests can indulge in a variety of culinary experiences, ranging from healthy salads to sizzling barbecue grills, all prepared using fresh produce sourced directly from the hydroponic farm.

The dining concept extends beyond just exquisite meals, with offerings such as Chef’s table experiences, cooking classes, and bespoke dishes curated by culinary connoisseurs. For those seeking intimate and romantic moments, the “Dine under the stars” concept allows guests to create unforgettable memories. Arcadia’s urban hydroponic farm spans 55 square meters and yields a harvest of 250 kg per month, including over 30 varieties of leafy greens and herbs.

Dubai Desert Conservation Reserve (DDCR)
Nature enthusiasts travelling to Dubai can head to the Dubai Desert Conservation Reserve (DDCR). A protected area, the DDCR showcases the natural beauty of Dubai’s desert landscape and its diverse wildlife. Visitors can engage in eco-friendly activities such as guided wildlife tours, camel riding, and stargazing, all while learning about the importance of preserving this unique ecosystem. Access to the DDCR is facilitated through authorised tour operators including Arabian Adventures, Alpha Tours, Nara Desert Escape and Platinum Heritage, all of
whom provide desert safari experiences, or via a stay at Al Maha, A Luxury Collection Desert Resort & Spa.

The Innovation Centre – Mohammed bin Rashid Al Maktoum Solar Park
The Innovation Centre – Mohammed bin Rashid Al Maktoum Solar Park exemplifies Dubai’s commitment to renewable energy and sustainable technology. Visitors can learn about solar power generation, energy efficiency, and the latest advancements in sustainable practices. Serving as an educational hub, the centre inspires visitors to embrace clean energy solutions and contribute to a greener future, making it an enlightening and forwardthinking experience.

LOWE
LOWE is known for its contemporary and experimental dining experience as well as its commitment to sustainability. Embracing a homegrown ideology, LOWE showcases seasonal produce that is cooked naturally by fire, utilising a charcoal grill, rotisserie, and wood-fired oven in an open kitchen. By prioritising rustic and approachable food, LOWE aims to create a connection between diners and the dish ingredients. Moreover, the venue is a recipient of the Green MICHELIN Star, celebrating LOWE’s innovative approach to sustainable
gastronomy.

BOCA
BOCA pioneers sustainable gastronomy, showcasing its commitment to environmental responsibility. Located in the heart of Dubai International Financial Centre, this modern European restaurant draws influence from Spanish cuisine while prioritising sustainability. Guests can explore the restaurant’s sustainability journey and read their recently published Sustainability Manifesto. As a homegrown, multi-award-winning establishment, BOCA offers patrons a vibrant and laidback dining experience, exuding an atmosphere of fresh and funky sophistication.

Notably, BOCA has been awarded a coveted Green MICHELIN star, as well as been recognised as a 50Best Discovery restaurant and has been honoured with the prestigious Gault&Millau 2023 UAE award for “Sustainable Kitchen of the Year,” cementing its position as a leader in sustainable dining practices.

CONNECTING WITH NATURE
The stunning natural landscapes of Dubai have captivated travellers, drawing them towards unforgettable experiences in nature. From the vast expanse of the Arabian desert to the awe-inspiring Hajar Mountains and pristine coastal areas, Dubai offers abundant opportunities for nature enthusiasts, aligning with one of 2023’s most prominent travel trends. Adventurous souls can embark on desert safaris immersing themselves in the raw beauty of the desert whereas nature reserves and national parks provide a sanctuary for wildlife enthusiasts who
can spot diverse species of birds, mammals, and marine life.

Al Maha, A Luxury Collection Desert Resort & Spa
Al Maha, A Luxury Collection Desert Resort & Spa provides an exclusive elevated hotel experience that allows travellers to connect with nature in a serene desert setting. Located within the Dubai Desert Conservation Reserve, this resort offers captivating views of the desert landscape and provides an opportunity to observe indigenous wildlife such as oryx and Arabian gazelles up close. Guests can choose from a variety of desert activities from camel trekking to falconry while appreciating the beauty and tranquillity of the natural environment that surrounds them.

Ras Al Khor Wildlife Sanctuary
Nestled within the city limits of Dubai, Ras Al Khor Wildlife Sanctuary is a haven for birdwatchers and nature enthusiasts alike. This sanctuary is home to a diverse range of bird species, and visitors can explore the sanctuary’s boardwalks from observation hides which provide stunning views of the birds in their natural habitat.

Ras Al Khor Wildlife Sanctuary offers a unique opportunity for visitors to immerse themselves in the beauty of nature within an urban setting.

Hatta
For a picturesque escape from the bustling city, Hatta Dam is the perfect destination. Nestled amidst the Hajar Mountains, the dam offers a serene environment with its turquoise waters and stunning mountainous landscapes. Visitors can engage in outdoor activities such as kayaking, paddle boarding and hiking, allowing them to connect with nature as they explore the scenic trails or simply soak in the peaceful surroundings. Hatta Dam provides a tranquil getaway for nature lovers and adventure seekers alike. It reopens in September for the Winter
season.

The Green Planet
Located in the heart of Dubai, The Green Planet is a unique family-friendly indoor tropical rainforest. This biodome meticulously recreates a lush rainforest ecosystem, complete with a diverse range of flora and fauna.

Visitors can stroll through the verdant environment, observe exotic animals, and learn about the importance of rainforest conservation. The Green Planet offers a captivating and educational experience that allows guests to appreciate the wonders of nature without traveling far, making it a fascinating and immersive adventure.

THE YOUNGER LUXURY TRAVELLER
2023 has so far seen the rise of the younger luxury traveller, breaking away from the traditional notion that luxury travel was solely reserved for older, affluent individuals. With the influence of millennial and Gen Z travellers amplified through social media, luxury travel has undergone a transformation. Dubai’s vibrant and metropolitan landscape has plenty for the younger generation seeking extraordinary travel experiences. Dubai’s hotels, world-class dining establishments, and exhilarating attractions have captivated these discerning travellers who desire indulgence, exclusivity, and a taste of the extraordinary.

25hours Hotel
25hours Hotel is located within One Central and caters to style-conscious travellers. With a vibrant and contemporary design, creating an atmosphere that exudes style and energy, a range of modern amenities, including rooftop lounges, trendy restaurants, and immersive social spaces, 25hours Hotel is an ideal choice for those seeking an upscale travel experience.

Atlantis The Royal
Atlantis The Royal is an iconic and opulent retreat in Dubai, catering exclusively to the discerning modern traveller seeking sophistication and grandeur. With its awe-inspiring architecture and extravagant interiors, this magnificent resort ensures an unforgettable experience, with 795 meticulously designed rooms and suites carefully crafted by renowned interior designer Sybille de Margerie. Visitors can indulge in tantalising gastronomic voyages at the resort’s 17 exceptional dining establishments, featuring world-renowned celebrity  chefs. Atlantis The Royal presents an unmatched fusion of opulence, allure, and a truly transcendent escape.

Yacht rental
Dubai’s numerous yacht rental companies can cater to luxury travellers with a penchant for the open sea. Visitors can cruise along Dubai’s stunning coastline revel in panoramic views of the city’s skyline and iconic landmarks while enjoying high-end services, premium amenities, and personalised itineraries.

Emirates Golf Club
Emirates Golf Club stands as the ultimate haven for avid golfers, embodying excellence and passion for the sport. This renowned golfing destination offers pristine fairways, exhilarating courses, and cutting-edge facilities. Notably, Emirates Golf Club proudly hosts the prestigious Dubai Desert Classic, adding to its distinction as a world-class golfing destination.

WELLNESS
Wellness continues to be a key travel trend, with individuals prioritising their physical and mental wellbeing whileexploring new destinations. Dubai has fully embraced wellness as an integral part of its travel offerings, withhotels and resorts seamlessly integrating state-of-the-art spas, fitness centres, and holistic wellness programs into their facilities, catering to the needs of health-conscious travellers. From rejuvenating spa treatments to serene yoga retreats in magical locations, Dubai offers a sanctuary where visitors can unwind and restore balance to their lives.

The Bvlgari Spa
The Bvlgari Spa, nestled within the exquisite Bvlgari Resort, invites wellness enthusiasts to embark on a journey of tranquillity and rejuvenation in Dubai. This oasis of serenity offers an array of indulgent therapies, including the famed three-hour Royal Lulur treatment, catering to couples seeking a complete retreat. Visitors can immerse themselves in this regal treatment within the spa suite with the experience commencing with a foot ritual and a skin-revitalising lulur scrub, combining rice powder and spices. The serene ambiance continues with a full-body algae mask to refine the skin, while a cleansing facial provides a radiant glow. With its state-of-theart facilities, skilled therapists, and a range of rejuvenating treatments, The Bvlgari Spa ensures a holistic wellness experience that promotes physical and mental wellbeing.

Talise Ottoman Spa at Jumeirah Zabeel Saray
Talise Ottoman Spa at Jumeirah Zabeel Saray represents a luxurious sanctuary nestled within the Jumeirah Zabeel Saray resort. This lavish spa combines traditional Turkish influences with modern wellness practices, presenting an array of holistic treatments, hammam rituals, and relaxation therapies. Guests can immerse themselves in a world of serenity, indulging in the spa’s decadent facilities and enjoying rejuvenating experiences that leave them feeling refreshed and revitalised.

Samadhi Wellness
Samadhi Wellness represents a holistic wellness retreat nestled close to the Jumeirah neighbourhood. This sanctuary offers a range of wellness programs, including yoga retreats, meditation sessions, and holistic healing therapies. Visitors can immerse themselves in the peaceful surroundings, engage in wellness activities, and rejuvenate their mind, body, and spirit.

Al Qudra Lakes
Al Qudra Lakes, located in the heart of the desert, acts as an oasis providing a serene escape from the city. This picturesque destination offers a peaceful setting for outdoor activities such as walking, cycling, and birdwatching. Visitors can connect with nature, unwind in the calming presence of the lakes, and relax amidst the tranquil surroundings.

Paus DXB
Paus DXB embodies a wellness space focusing on mindfulness, relaxation, and self-care. This urban retreat offers a variety of wellness services, including yoga classes, meditation workshops, and holistic therapies. Visitors can unwind, recharge, and find inner balance in the midst of Dubai’s bustling cityscape.

AURA Skypool
AURA Skypool, the world’s highest 360° infinity pool, crowns the cityscape of Dubai, creating a rooftop oasis that seamlessly blends wellness and opulence. Set high above the metropolis, this exclusive pool offers unrivalled panoramic views of the iconic skyline. Guests are invited to immerse themselves in the pool’s invigorating waters, unwind on plush loungers, and indulge in a serene escape from the vibrant city below. In addition to its stunning setting, AURA Skypool caters to holistic wellbeing by offering morning and sunset yoga sessions, allowing guests
to harmonise mind, body, and soul against the backdrop of the city’s captivating skyline.

ARTS & CULTURE
Arts and culture have taken centre stage as a prominent travel trend in 2023, with travellers seeking immersive experiences that delve into the rich artistic and cultural heritage of a destination. Dubai hosts art festivals, showcases contemporary exhibitions, and embraces diverse cultural events that attract artists, collectors, and enthusiasts from around the world. From Dubai Opera to the vibrant Alserkal Avenue arts district, Dubai offers a tapestry of artistic expressions ranging from traditional Emirati heritage to cutting-edge contemporary works.

Hotel Indigo
Hotel Indigo Dubai Downtown is a boutique hotel that celebrates Dubai’s local culture and artistic heritage. With curated art installations and a unique design, this hotel provides a platform for local artists to showcase their talent. It offers epic views of the city skyline from carefully curated rooms featuring mother-of-pearl bathrooms and funky Moroso designer chairs. Guests can enjoy a 25-meter infinity pool, a well-equipped gym, and explore the city’s galleries and hotspots.

The Dubai EDITION
The Dubai EDITION seamlessly integrates arts and culture into its design and offerings. With carefully curated art collections featuring renowned local and international artists, every corner of this hotel reflects the vibrant cultural landscape of Dubai, immersing guests in a world of creativity and expression. The hotel features 275 guestrooms and suites designed by LW Design Group, along with multiple dining options, a pool, spa and state of the art fitness centre. Guests can experience the perfect blend of luxury, art and exceptional hospitality at The Dubai EDITION.

Oblong Contemporary Gallery
The Oblong Contemporary Gallery is a distinctive modern gallery in Dubai, showcasing contemporary artworks from local and international artists. With its dynamic exhibitions and thought-provoking installations, this gallery offers a platform for artists to engage with the audience and promote dialogue through their art. Visitors can explore a diverse range of artistic styles and perspectives, gaining insights into the ever-evolving world of contemporary art.

Galloire Gallery in City Walk
Galloire Gallery in City Walk is a renowned art destination located within a vibrant retail and dining district in Dubai. This gallery showcases a wide range of art forms, including paintings, sculptures, and mixed-media installations. With its carefully curated exhibitions and rotating collection, Galloire Gallery provides a captivating space for art enthusiasts to appreciate and engage with contemporary artworks.

Alserkal Avenue
Alserkal Avenue is a dynamic arts district in Dubai, housing numerous art galleries, studios, and creative spaces. It serves as a hub for artists, designers, and cultural practitioners, fostering a thriving community of creativity and innovation. Visitors can explore galleries, attend art exhibitions, and participate in workshops and cultural events, immersing themselves in Dubai’s vibrant arts and culture scene.

TECH IN TRAVEL AND HOSPITALITY
In 2023, the travel industry witnessed the integration of technology as a significant driving force in the travel and hospitality sector. Hotels in Dubai have leveraged technology to offer seamless and personalised services, as well as cutting-edge technologies like augmented reality and virtual reality have been employed to provide immersive experiences and showcase Dubai’s attractions and landmarks. With its continuous investment in techdriven advancements, Dubai has positioned itself as a pioneer in the integration of technology within the travel
and hospitality industry, creating a seamless and futuristic experience for travellers.

Theatre of Digital Art
The Theatre of Digital Art represents a unique venue in Dubai that combines technology and art to create immersive digital experiences. Through the use of state-of-the-art projection systems and interactive displays, visitors can engage with digital artworks and multimedia installations. This innovative space showcases the intersection of technology and art, offering a new perspective on storytelling and visual experiences.

Form Hotel
Form Hotel, a design-centric hotel, integrates technology into its hospitality offerings. From smart rooms equipped with advanced amenities to a seamless digital check-in process, Form Hotel embraces technology to provide a modern and streamlined experience for guests. This tech-forward approach enhances convenience and efficiency, catering to the needs of tech-savvy travellers.

Krasota
Krasota Dubai is revolutionizing the dining experience in Dubai through immersive technology. This unique gastro-theatre aims to transform guests’ perceptions by seamlessly blending art, moving imagery, and haute cuisine in an intimate 20-seater venue. The highlight of the experience is the main show, titled ‘Imaginary Art,’ which takes immersive dining to new heights. Powered by artificial intelligence, this spectacular showcase features the mesmerizing paintings of eight world-renowned contemporary artists from the late 19th and early
20th centuries. Curated by Chef Vladimir Mukhin, the show is accompanied by a carefully crafted set menu of eight courses, with each dish paying homage to a specific masterpiece. Prepare to free your mind and immerse yourself in the exquisite beauty of ‘Krasota,’ where technology and culinary artistry converge to create a truly unforgettable experience.

SET JETTERS
“Set jetters” embark on journeys inspired by their favourite movies and TV shows, seeking to visit the actual filming locations. With its futuristic skyline, extravagant architecture, and diverse landscapes, Dubai has served as a backdrop for blockbuster movies and acclaimed TV series.Dubai offers a host of iconic locations that have featured in blockbuster movies. From the adrenaline-pumping action sequences of Mission: Impossible – Ghost Protocol (2011) to the vibrant energy of Dabangg 2 (2012) andthe comedy of The Wedding Party (2016), Dubai has gained popularity as a filming destination for filmmakers worldwide. Its remarkable skyline, modern architecture, and scenic landscapes offer a captivating backdrop for storytelling.