Abu Dhabi, one of the world’s top 10 coveted destinations, renowned for its economic opportunities, quality of life, growth, and development, has joined forces with UNICEO® (United Networks of International Corporate Events Organizers) in a groundbreaking strategic partnership. The Abu Dhabi Convention and Exhibition Bureau (ADCEB), a Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) division, will collaborate with UNICEO. This non-profit association brings together influential decision-makers responsible for corporate events in major companies and associations worldwide.

The partnership aims to elevate the prominence of Abu Dhabi as a premier destination for meetings and incentives by providing enhanced networking opportunities with UNICEO’s influential international decision-makers. Additionally, the collaboration will offer comprehensive business support and boost awareness of Abu Dhabi as a prime destination for UNICEO’s extensive community of corporate event planners.

Expressing his enthusiasm for the partnership, Mubarak Al Shamisi, Director of the Abu Dhabi Convention and Exhibition Bureau, stated, “We are delighted to partner with United Networks of International Corporate Event Organizers to enhance our Meetings, Incentives, Conferences & Exhibitions (MICE) offerings and further raise awareness of Abu Dhabi as the gateway to the MENA region among its 2,500 members. This strategic collaboration will benefit global corporations hosting events in Abu Dhabi and enable them to leverage the diverse offerings of the UAE capital. With its world-class infrastructure, iconic hotels, state-of-the-art event venues, and many leisure activities encompassing rich culture, natural beauty, global entertainment, and thrilling attractions, Abu Dhabi is the ideal destination to host exceptional business events.”

Laurent Fuchs, Executive Director of UNICEO, expressed his satisfaction with Abu Dhabi’s ambitious strategy to attract corporate events, stating, “We are delighted that Abu Dhabi has chosen to support UNICEO, and we trust that their offerings will cater to the specific needs of our members.”

Abu Dhabi and UNICEO collaboration marks a significant milestone in positioning the Emirate as a leading global hub for corporate events. As the city prioritises growth and development, this partnership will undoubtedly pave the way for more remarkable opportunities, bolstering Abu Dhabi’s reputation as an unrivalled destination for business and networking endeavors.

Written by: Anne Keam

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