Florida is a top destination for tourists all around the world, and the state’s investment in VISIT FLORIDA has been a major driving force behind its success. With its beautiful beaches, exciting theme parks, and endless attractions, it’s no wonder that tourists flock to the Sunshine State year after year.

In recent years, Governor Ron DeSantis has been a strong supporter of VISIT FLORIDA, recognizing the critical role that the organization plays in driving economic growth and job creation in the state. In the recently released Framework for Freedom Budget, the Governor has recommended $100 million in recurring funding for VISIT FLORIDA, a testament to the success and importance of the organization.

The Impact of VISIT FLORIDA.

NASA Kennedy Space Center, Cape Canaveral (Florida)

Since its inception, VISIT FLORIDA has been instrumental in boosting the state’s economy and creating jobs through tourism. The organization works closely with local communities and businesses to develop marketing strategies that promote Florida as a top tourist destination, and the results have been impressive.

In Q3 2022, Florida welcomed 35.1 million visitors, a 6.9 percent increase from the same period in 2021. This marks the fifth consecutive quarter of overall visitation surpassing pre-pandemic levels and highlights the continued strength of the state’s tourism industry.

But the impact of VISIT FLORIDA extends far beyond just tourism numbers. In 2021, the Florida Office of Demographic Research reported that for every $1 invested in VISIT FLORIDA, $3.27 is returned in tax revenue. This represents the highest return on investment ever calculated for the organization and highlights the tremendous value that it provides to the state.

The Challenges and Opportunities Ahead.

While the state’s tourism industry has been resilient in the face of the COVID-19 pandemic and two major hurricanes in 2021, there are still challenges ahead. The industry must continue to adapt and innovate in order to remain competitive, and VISIT FLORIDA will play a critical role in helping the state navigate these challenges.

Governor DeSantis’ budget recommendation will enable VISIT FLORIDA to continue its work, promoting Florida as a top destination for tourists and supporting local communities and businesses. With its successful marketing campaigns and partnerships, the organization will continue to drive economic growth and job creation in the state.

Conclusion: Investing in VISIT FLORIDA is Investing in Florida’s Future.

In a state as dynamic and vibrant as Florida, tourism will always play a critical role in driving economic growth and job creation. By investing in VISIT FLORIDA, the state is investing in its future and positioning itself to continue attracting tourists and creating opportunities for its residents.

Whether you’re a business owner, a tourist, or a resident of Florida, it’s clear that VISIT FLORIDA is a key player in the state’s success. With its strong track record of success and continued support from Governor DeSantis, the future is looking bright for the Sunshine State.

FAQs

What is VISIT FLORIDA?

VISIT FLORIDA is a public-private partnership that works to promote Florida as a top tourist destination and drive economic growth and job creation in the state.

Why is VISIT FLORIDA important for Florida?

VISIT FLORIDA plays a critical role in promoting the state as a top tourist destination and driving economic growth and job creation through tourism.

What impact does VISIT FLORIDA have on Florida’s economy?

The impact of VISIT FLORIDA on Florida’s economy is substantial.

Written by: Stephen Peters

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