New York City Tourism + Conventions is proud to present It’s Time for Culture, a program highlighting nearly 100 cultural offerings across all five boroughs of New York City. From May 9-21, visitors and locals alike will have the opportunity to experience a wide range of events, concerts, tours, classes, family-friendly programs and more.

As the premier sponsor of New York City Tourism + Conventions’ signature vibrancy programs, Mastercard® is the preferred payment partner of It’s Time for Culture. Consumers can sort through the nearly 100 offerings by borough, neighbourhood and category at nyctourism.com/timeforculture. The program is a celebration of the range and richness of New York City’s offerings, providing visitors with the opportunity to enjoy a variety of experiences and immersions in the City’s vibrant cultural scene.

New York City’s economic recovery continued in 2022, with over 56 million travellers arriving in the City, marking the return of 85% of the City’s record 2019 visitation levels. In New York City, cultural travellers historically account for more than half of visitors, making It’s Time for Culture an essential program for visitors and residents to experience.

A sampling of participants includes the Lehman Center for the Performing Arts, Coney Island USA, Brooklyn Children’s Museum, Mark Morris Dance Group, Brooklyn Bridge Park, Dance Parade, New York Live Arts, Museum of the City of New York, National Museum of the American Indian, Apollo Theater, Harlem One Stop, American Kennel Club Museum of the Dog, Louis Armstrong House Museum, New York Hall of Science, National Lighthouse Museum, among many others.

Taryn Sacramone, Executive Director at Queens Theatre and Co-Chair of New York City Tourism + Conventions’ Cultural Committee, said, “I am thrilled to support New York City Tourism + Conventions’ It’s Time for Culture program, bringing awareness to unique cultural organizations across all five boroughs. We look forward to welcoming visitors to Queens Theatre to experience our interactive magic show, and we encourage them to check out the variety of vibrant cultural offerings included in the program.”

Whitney Museum of American Art

Fred Dixon, President and CEO of New York City Tourism + Conventions, stated, “Cultural travel accounts for 40 percent of global travel and continues to be one of the top activities for visitors to New York City. As the weather warms, we’re launching It’s Time for Culture to encourage visitors to explore the diversity and vibrancy of our city’s cultural landscape, and the talent and creativity that can be found across all five boroughs.”

The program will be running from May 9-21, and visitors can find more information and a complete list of events at nyctourism.com/timeforculture. Follow along using the hashtag #ItsTimeForCulture on @nyctourism across Twitter, Instagram, and #WhatsGoodNYC.

In addition to It’s Time for Culture, several other cultural events are happening across New York City this spring, including Friday Nights at the Whitney, Spring Uncorked at the New York Botanical Garden, Date Night at The Met, and The Great Lighthouse Hunt. These events offer unique experiences for visitors and locals alike and provide a taste of the vibrant cultural scene that New York City has to offer.

Friday Nights at the Whitney is an opportunity to enjoy the museum’s exhibitions, drinks at the Studio Bar, and sunset views on the terraces. Spring Uncorked offers a wine lover’s weekend at the New York Botanical Garden, featuring wineries from the Hudson Valley, Brooklyn and Long Island. Date Night at The Met offers live music, drinks and 5,000 years of art.

Written by: Stephen Morton

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