New York City’s tourism authority, NYC & Company, recently embarked on a mission down under to showcase the best that the city has to offer to Australian and New Zealand travel agents, tour operators, and product managers. The group, consisting of eight key members from NYC & Company and its partner organizations, attended the Visit USA and Brand USA expos and hosted private travel trade events in Sydney and the Gold Coast. The mission was a huge success, with over 800 industry professionals meeting the contingent across various events.

NYC Mission Down Under Huge Success

The Visit USA and Brand USA expos are major events in the travel industry calendar, providing a platform for tourism organizations from across the United States to showcase their destinations and offerings to international buyers. The NYC & Company group, consisting of representatives from the Arthouse Hotel, Empire State Building, Gray Line CitySightseeing New York, Hotel Beacon, Hudson Yards, New York Hilton Midtown, Rockefeller Center, and SUMMIT One Vanderbilt, made their presence felt at the expos with their impressive displays and engaging presentations.

In addition to the expos, the NYC & Company group also hosted private travel trade events in Sydney and the Gold Coast, providing an opportunity for the attendees to engage with the representatives on a more personal level. Air Canada, one of the partners of NYC & Company, generously provided flight prizes for the events, adding an extra incentive for the attendees to participate.

One of the highlights of the mission was the NYC & Company hosted events, including a hugely popular Drag Queen trivia lunch in Sydney with the one and only Prada Clutch. The event was a great success, with attendees raving about the fun and engaging experience. This event, along with other networking events, provided an opportunity for the attendees to not only learn more about New York City but also to build relationships with the representatives from NYC & Company and its partner organizations.

New York City is a top destination for international travellers, and the success of this mission down under is a testament to the city’s appeal. The NYC & Company representatives were able to showcase the city’s diverse offerings, from iconic landmarks such as the Empire State Building and Rockefeller Center to newer attractions such as Hudson Yards and SUMMIT One Vanderbilt. The Arthouse Hotel and Hotel Beacon also highlighted the unique experiences that visitors can have while staying in the city.

The success of this mission down under is a positive sign for New York City’s tourism industry as it recovers from the impact of the COVID-19 pandemic. With international travel slowly returning, initiatives such as this are crucial for promoting the city to potential visitors from around the world.

In conclusion, the NYC Mission Down Under was a huge success, with the eight key members from NYC & Company and its partners impressing the attendees at the Visit USA and Brand USA expos and engaging with industry professionals at private travel trade events. The Drag Queen trivia lunch in Sydney was a standout event and a testament to the creativity and innovation of NYC & Company. With New York City poised to welcome back international visitors, this mission down under has set the stage for a successful recovery for the city’s tourism industry.

Written by: Matthew Thomas

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