One&Only Desaru Coast, the ultra-luxury all-suite resort in Malaysia, adds a touch of Parisian sophistication to the region this summer, as Dior saunters into tropical Desaru Coast with an all-new pop-up store and café for their Dioriviera capsule collection launch.
For 8 stylish weeks from 13 June, Dior showcases tasteful expressions of the French art de vivre with a pop-up store and café at Ember Beach Club, imbued with contemporary signatures of the House. The landmark event marks the first time Dior and One&Only are coming together in Malaysia, both rooted in detailed craftsmanship, modern elegance, and a celebration of life.
Continually reinvented, the Dioriviera capsule collection, designed by Creative Director Maria Grazia Chiuri, perpetuates the spirit of this irresistible odyssey through pieces that play with the House’s fundamentals, including the toile de Jouy reinvented in a palette of soft shades, from pink to gray, and cream to blue, evoking the delicacy of porcelain.
Named toile de Jouy Sauvage, this variation is deployed on iconic bags, such as the Lady D-Lite and the Dior Book Tote, on the lining of the new Lady Dior Wicker, but also on scarves and Mitzahs, as well as on the Dior Silk Top, promising an audacious allure for the summer. As an extension of this infinitely sunny wardrobe, Dior Maison creations are in turn enhanced by the same fascinating sketches. They illuminate deckchairs, an umbrella, a surfboard, table tennis rackets and a set of boules, recalling joyful moments among friends so cherished by Christian Dior.
Ember Beach Club, the beating heart of the coastal resort, transforms into a definitive seaside showcase, where the venue comes dressed in romantic dusk pink, lounging harmoniously with the destination’s turquoise ocean and silky white sands. Summer begins with a balmy welcome from life-size sculptures of wild animals inhabiting the emblematic Dior toile de Jouy drawings that come alive.
Lustrous motifs flourish across the restaurant’s interiors, dining areas, sun loungers, cabanas and pools, drawing the eyes to a striking Dior retail space set within a larger-than-life sandcastle by the ocean.
For the duration of the takeover, Dior Café at Ember Beach Club will provide guests with a refined dining experience, complemented with the warm service for which the venue is known. Created by Dior Malaysia Chef Partner Raymond Tham, who is co-owner and executive chef of popular Kuala Lumpur restaurants Beta KL and Skillet @ 163, the Mediterranean-inspired menu features hearty summer flavours that pay homage to Malaysia’s fresh local produce with a luxurious French twist. Chef Raymond is the first Malaysian chef to be appointed by Dior to curate culinary offerings for their pop-ups, and the takeover is his second collaboration with the brand.
Guests can also look forward to alfresco mahjong and table tennis to perfect a most picturesque and bucolic adventure by the beach.
“We cannot be more thrilled to be the resort of choice to host a high-profile lifestyle event of this scale in Desaru and Malaysia,” said Jerome Pichon, General Manager of One&Only Desaru Coast. “Dior and One&Only are leading icons of exceptional class for our discerning clientele, and we are proud to demonstrate our shared values through this inaugural pop-up experience.”
The Dioriviera pop-up store and café at Ember Beach Club runs from 13 June to 6 August 2023, 10:00 am to 10:00 pm daily.
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