Sabre Corporation, the trailblazing software powerhouse propelling the international travel industry, has recently made a game-changing move by procuring Techsembly, a prominent e-commerce provider. The exact terms of the purchase remain confidential.

This acquisition sets the pace for Sabre’s ambitious strategy of revolutionizing retailing in the hospitality sector. Techsembly, renowned for its advanced marketplace and gift card retailing capabilities, will substantially enhance Sabre Hospitality’s current SynXis Retail Studio. Fusing these systems will empower hoteliers with a limitless ability to retail anything – from on-site policies, goods, services and experiences to collaborating with local businesses for broader offerings.

“By aligning with Techsembly, we reinforce Sabre’s status as a leading global hotel commerce and distribution platform in the hospitality industry,” stated Scott Wilson, President of Sabre Hospitality. “This strategic purchase not only expedites our product roadmap through Techsembly’s marketplace and gift card functionalities but also amalgamates the most powerful suite of integrated retailing solutions, specifically crafted to fulfill the evolving needs of modern hoteliers.”

Techsembly offers a comprehensive, automated e-commerce solution that enables global hotels to efficiently manage multiple online property stores, products, and logistics via a centralized platform. In addition to its marketplace, Techsembly leads the hospitality industry’s gift card business, providing state-of-the-art, flexible capabilities for selling and fulfilling gift cards.

Sabre Hospitality’s SynXis Retail Studio allows hoteliers to retail various products and services alongside room reservations. This provision creates a myriad of opportunities for additional revenue streams, further brand differentiation, and enhanced guest satisfaction. By assimilating Techsembly’s e-commerce marketplace and gift card functionalities with the SynXis Retail Studio, Sabre aims to forge a one-stop destination offering unlimited product categories throughout the guest journey. This integration will eliminate the need for hoteliers to juggle multiple sites, providing a frictionless guest experience while accelerating revenue generation.

Amy Read, Co-founder and CEO of Techsembly, expressed her enthusiasm about the new venture: “Our founding principles at Techsembly revolve around a deep commitment to service, innovation, and delivering proven results to boost our clients’ revenue beyond traditional room sales. Joining Sabre offers a phenomenal platform to scale and provide game-changing technology to a global customer base.”

The transaction also signifies the addition of Techsembly’s talented e-commerce professionals and developers to the Sabre family. Techsembly, headquartered in the UK with Singapore and Hong Kong offices, boasts a growing clientele and a robust foothold in the luxury hotel segment.

As a pivotal part of Sabre’s long-term strategy, Sabre Hospitality is committed to leading as the industry’s global hotel commerce and distribution platform. This commitment aligns seamlessly with Sabre’s overarching vision to stand as the ultimate global technology platform in travel.

Written by: Jill Walsh

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